Digital Media
Social and Digital Media Management
Social and digital media play a critical role in modern public relations by expanding the reach and impact of communication strategies. The core responsibilities in this area include:
Online Brand Management
- Curating and maintaining a consistent brand voice across platforms like Instagram, LinkedIn, Facebook, Twitter, and YouTube.
- Monitoring brand mentions and responding to audience queries or concerns in real-time.
- Managing online reputation and crisis communication through timely posts and updates.
Content Creation and Distribution
- Developing engaging digital content such as posts, reels, blogs, videos, newsletters, and podcasts that align with client goals.
- Scheduling and publishing content on various platforms to ensure consistent communication.
Campaign Planning and Execution
- Creating strategic digital campaigns to support product launches, events, CSR initiatives, or reputation building.
- Leveraging trending topics, hashtags, and formats to maximize engagement and reach.
Influencer and Media Collaboration
- Identifying and partnering with digital influencers, bloggers, and media channels for promotions and collaborations.
- Coordinating digital press releases and media coverage through online publications.
Analytics and Reporting
- Monitoring social media metrics such as reach, impressions, engagement, click-through rates, and conversions.
- Preparing performance reports to evaluate campaign success and optimize strategies.
Audience Engagement and Community Building
- Actively engaging with followers through comments, DMs, polls, contests, and interactive content.
- Building a loyal community around the brand by fostering meaningful interactions.
Paid Advertising and Promotions
- Running targeted ads across platforms like Google Ads, Facebook Ads, and Instagram to boost visibility.
- Managing budgets and tracking ROI for all digital advertising efforts.
