PUBLIC RELATIONS
Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations - often referred to as PR - gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have.
Common activities include speaking at conferences, working with the press, and employee communication.
We acts as your PR and media consultant in buying media space on leading newspapers across the country.
PR Includes
• Press Conference
• Press Release
• Press Interview
• Print Media Tracking : We are tracking all English (Financial + Commercial), Telugu and Hindi Newspapers publishing from Hyderabad on daily basis.
BRANDING
“Branding is endowing products and services with the power of a brand” (Kotler & Keller, 2015)
Branding is the process of giving a meaning to specific company, products or services by creating and shaping a brand in consumers’ minds. It is a strategy designed by companies to help people to quickly identify their products and organization, and give them a reason to choose their products over the competition’s, by clarifying what this particular brand is and is not.
The objective is to attract and retain loyal customers by delivering a product that is always aligned with what the brand promises.
1. Consumers: As discussed above, a brand provides consumers with a decision-making-shortcut when feeling indecisive about the same product from different companies.
2. Employees/shareholders/third-parties: Besides helping consumers to distinguish similar products, successful branding strategies are also adding to a company’s reputation. This asset can affect a range of people, from consumers to employees, investors, shareholders, providers, and distributors. As an example, if you don’t like or don’t feel connected to a brand, you would probably not want to work for it. However, if you feel like the brand understands you and offers products that inspire you, you would probably desire to work for it and be part of its world.
Companies tend to use different tools to create and shape a brand. For example, branding can be achieved through:
• Advertising and communications
• Product and packaging design
• In-store experience
• Pricing
• Sponsoring and partnerships
• The visual identity of the brand (logo, website and colors, are just some examples). A brand is the perceived image of the product you sell, and branding is the strategy to create that image.
MARKETING
Marketing refers to the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. Companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure.
Marketing is everything a company does to acquire customers and maintain a relationship with them.
Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing.
The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensuring profitability.